League & Rights-Holder Partnerships

Focus on what you do best. We'll run the merch.

Royal Retros is a turnkey apparel partner for sanctioned leagues, established franchises, and rights holders. We handle design, production, fulfillment, customer service, and the storefront itself. You just collect a royalty check — at no cost to you.

Explore a partnership
Five CFL players unveiling the custom CFLPA All-Star jersey by Royal Retros at Grey Cup 111
CFLPA All-Star at Grey Cup 111. Royal Retros sponsored the event and introduced the All-Star jerseys.

A different kind of merchandise partner

We don’t sell merchandise to leagues. We sell merchandise for leagues.

Your fans are the customers. Your league is the partner. Royal Retros invests in the program, operates the commerce, and pays royalties on sales.

No inventory purchasesNo setup feesNo merchandise risk

Our incentives are aligned.

Royal Retros earns when merchandise sells to fans—not when a league purchases inventory. We fund product development and production, build and operate the store, handle fulfillment and customer service, and share the upside through royalties.

Turnkey by design

One retail operation. Built around your league.

We combine the product, commerce, and customer operations behind an official merchandise program—so your team can stay focused on the league.

Build the product

Line planning, design, sourcing, licensing approvals, and vendor-agnostic product development selected for the right category.

Run the store

A branded Shopify storefront, order operations, fulfillment, returns, and customer service with clear escalation routes.

Grow the program

Seasonal releases, special moments, reporting, and royalty administration as the league, teams, and fan demand grow.

A live league store

See the model in action.

Explore Arena Football One merchandise across league and team collections, jerseys, apparel, and fan gear.

Explore AF1

Choose the right program

Start with the right opportunity.

Full merchandise partnership

A complete official store, built and operated for the league and its teams—with Royal Retros carrying the merchandise risk.

 Wholesale replica jerseys

Keep operating your own store. Royal Retros develops the fan jerseys your supporters want to wear.

 Licensed collections

License current or heritage marks for a focused retail program—without handing over your entire official store.

Also available: on-field uniforms and sideline apparel for league partners. We can build the retail program, the field gear, or both.

How a partnership works

A clear launch process. An ongoing retail operation.

  1. AlignWe learn your brand, audience, approved marks, calendar, and commercial objectives.
  2. BuildWe develop the assortment and storefront around your identity.
  3. LaunchWe open the store with the first collection and a plan for your channels.
  4. Operate & growWe manage service, fulfillment, releases, reporting, and royalties as the program develops.

Apply to partner

Royal Retros partners with sanctioned leagues, established teams, franchises, alumni associations, minor-league affiliates, sanctioned tournaments, and rights holders. Looking for custom jerseys for a team, club, or group? Start a conversation about custom jerseys instead.

We review every submission. You'll hear back within two business days.

Common questions

We already run our own store. Is there still a way to work together?

Yes. Keep your store and let Royal Retros build the fan-jersey program. We can develop replica jerseys around your team’s needs, price point, and sales volume—then help with broader merchandise when it makes sense.

Do you only work with sports organizations?

Primarily, yes. Heritage sports apparel is where our archive expertise, production network, and customer base are sharpest. We'll occasionally look at adjacent heritage IP (vintage motorsport, defunct sports media properties) if the archive is strong and the audience overlaps. We don't take on individual podcasts or personal brands.

What does the financial arrangement look like?

Depends on the program. Royalties typically runs on revenue-share with no out-of-pocket build cost on your end. Retros and licensing partnerships run on royalty against net sales. Capsule drops are usually minimum guarantee plus revenue-share. We'll walk through specifics once we know it's a fit.

Can league and team collections live in the same program?

Yes. A central league store can support league-wide merchandise while giving individual teams distinct collections and seasonal moments within the broader program.

What does Royal Retros manage after launch?

Depending on the partnership, we manage product development, storefront operations, order processing, fulfillment, customer service, ongoing releases, and program reporting.

How are sales and royalties reported?

Reporting cadence and royalty terms are established as part of the partnership. We structure the program around clear, ongoing visibility into the retail operation.

Ready to talk?

Tell us about your organization and we'll get back to you within two business days.

Apply to partner